The Manitoba government is investing $1.5 million and partnering with the Mining Association of Manitoba Inc. to develop and deliver an internationally focused critical minerals marketing campaign.

The aim is to attract foreign investment to the province and diversify export markets.

Business, Mining, Trade and Job Creation Minister Jamie Moses made the announcement Wednesday, saying the province is committed to strengthening and growing our mineral economy.

The internationally focused campaign will aim to attract new industry partners in Europe and around the globe and lessen reliance on the U.S.

According to Natural Resources Canada, in 2023, 56 per cent of Canada's mineral exports went to the United States.

Manitoba is home to multiple critical minerals of worldwide interest, with 30 of 34 minerals on Canada’s 2024 critical minerals list, 45 out of the 50 minerals on the United States’ critical mineral list and 24 out of the 34 minerals on the European Union’s list.