It’s GivingTuesday, a day that inspires people to show their generosity to those who need it most.

 

In support of its holiday campaign, the Canadian Cancer Society is encouraging people to donate to help them provide support programs for those living with cancer as well as for cancer research.

 

Until midnight, the non-profit says donations will be matched up to $50, 000 with the help of an anonymous donor.

 

An estimated 2-in-5 Canadians will be diagnosed with cancer in their lifetime, with CCS saying donations matter now as much as ever.

 

GivingTuesday was first established in 2012 and is held the Tuesday after American Thanksgiving.

 

To donate to the Canadian Cancer Society, visit cancer.ca.