A Canadian marketing agency has put out results to their recent survey tracking the behaviours of halal consumers in the country last year.

Nourish Food Marketing’s Multicultural Director Salima Jivraj states their halal shopper study found that 72 per cent of respondents said they do their shopping online, compared to 53 per cent of the general population when asked the same question.

She explains this means retailers have an opportunity to take advantage of this gap to better serve halal consumers, especially with limited retail shelf space in stores.

The president of the agency, Jo-Ann McArthur, adds that social media has become the primary source for consumers to find out about halal products over the course of the pandemic, alongside television.