The Indigenous Tourism Association of Canada launched its new domestic campaign to promote the Indigenous tourism sector hard hit by the COVID-19 pandemic.

 

President Keith Henry says the main purpose of The Original Original Campaign is to educate travelers, modernize their perceptions of Indigenous experiences, and rebuild the industry across Canada.

 

Here, ITAC President Henry Keith explains what this means for the sector in Manitoba.

 

“ We work with partners that travel Manitoba and so we really are very specific to different parts of the country. Yes we have a national  lens as ITAC but in terms of the posters and the video assets we’re building , we’re gonna be very much supporting more provincial and territorial focus as well. So we’ve created a tool kit for provincial , territorial indigenous tourism organizations so partners like Manitoba Indigenous Tourism Association and Travel Manitoba actually have a tool kit that actually takes the content we’ve created and build new posters and assets locally so we absolutely are gonna be pushing on every part of this country geographically.

 

 

Keith goes to say . “What we want is we want visitors to really recommend indigenous experiences across Canada. We want Canadians to embrace indigenous experiences , to tell their families, tell their friends. It’s part of the new sort of tactical campaign thinking. Secondly, we really wanna reach more of our target audience from this country and often it was thought that it was an older demographic and its not, its young families, individuals, its anyone looking for experiences and wants to learn more about indigenous people. Third, we’re really trying to make sure that the target audience , our visitors , find indigenous experiences . And finally, we want to make it easy for visitors to purchase because I mean a lot of people just don’t know where to go and how to purchase it.

 

Listen to our full Thompson Today interview at on Your Radio's website here for more information.