A sign like this one is now at the City Centre Mall.

Joining the national wave of pro-breast feeding initiatives, the City Centre Mall has adopted a breastfeeding friendly policy.

Manager Keith MacDonald says the NRHA approached the mall with the idea and they gladly agreed. The health authority is actively working towards achieving baby friendly designations across the region.

MacDonald breast feeding mothers are now free to feed their child anywhere in the mall:

"There’s not a sectioned off area per se. We have 4 benches in front of my office here; it’s a quieter area of the mall, it’s not so much traffic and we just encourage [to breast feed there] if they want the quiet. Really, quite frankly they can breastfeed anywhere they’d like".

MacDonald says they never had a policy on breast-feeding in place so mothers have always been welcome to feed their child

Signs letting people know the mall is now a “breastfeeding friendly place” were put up last week.