The City of Thompson revealed its brand new identity at last night’s council meeting. 

The new brand was developed as part of the Thompson Economic Diversification Working Group after it was decided that the brand was outdated. They held 16 focus groups which gathered the experiences of visitors and residents in Thompson.

City Manager Gary Ceppetelli says community input was vital to developing an identity that represents the community.

The brand includes a new logo, and identifies Thompson as a welcoming and friendly place, where "potential is unlimited".