True North Sports and Entertainment has announced that the MTS Centre will be changing its name to Bell MTS Place.

The name is effective as of today, though the signage will take a few weeks to go up. True North estimates that all signage will be in place by the start of September, in time for the start of both the NHL and AHL pre-seasons.

In addition to Bell MTS Place, the training facility for the Winnipeg Jets and Manitoba Moose will be renamed to the Bell MTS Iceplex.

In a press release, the Winnipeg Jets said that Bell MTS Place hosts over 140 events annually and is consistently recognized as one of the premier sports and entertainment venues in North America.

(Photo courtesy of NHL.com)