Out with the old and in with the new.

The City’s new brand identity, which was launched in January of this year, is becoming more visible around the City.

The Public Works Committee says 55 City vehicles have been updated with the new brand so far, and 25 vehicles are left.

Mayor Dennis Fenske says they’ve also been updating businesses cards, letterheads, and other City property. He says it’s an ongoing process and it will take 2-3 years to get everything changed.

The new brand identity was a result of the work done through the TEDWIG process, the City’s economic diversification plan.